Event Description
West Midlands’ biggest festive experience returns for 2024: 22 November 2024 – 31 December 2024 (closed 25 – 28 November, 2 – 5 December & 25 – 26 December)
Winter Glow will return to the Three Counties Showground in Malvern in 2024, offering even more magical experiences to guarantee a truly unforgettable Christmas.
From heart-warming festive markets to spectacular light displays, Winter Glow is brimming with events and experiences, including brand-new additions for 2024, that will create unforgettable memories for you and your loved ones.
UV Glow Crazy Golf
Visitors will be able to challenge their loved ones to a game of glow-in-the-dark mini golf on Winter Glow’s new eighteen-hole course, featuring elf-themed UV designs and lots of surprises along the way.
Personalised Santa’s Grotto Experience
The beloved Santa’s Grotto will return with two new elves, Tinker Toymaker and Frosty Wanderer, offering an immersive adventure set in a winter wonderland. Groups of up to eight can enjoy a personalised experience that includes a visit to Mrs Claus’ bakery, the toy workshop, and a winter village, before an unforgettable meeting with Santa himself.
Expanded Light Trail
Winter Glow’s renowned light trail takes on a brand-new theme for 2024, as it introduces ‘The Light Guardians’. Designed and created by local artists and lighting designers, the trail will transport visitors on a mesmerising adventure through dazzling illuminations.
The Region’s Largest Covered Ice Rink
Visitors will also have the chance to skate along to festive classics on the region’s largest covered real ice rink. Decorated with twinkling lights and giant snowflakes, the rink is the perfect place to for visitors to get into the Christmas spirit.
Fairground Fun for All Ages
From the iconic big wheel to dodgems, a festive funhouse, bungee trampolines, and classic fairground games, Winter Glow’s fairground promises endless entertainment for all the family – both the young and the young-at-heart.
Santa Paws
Returning due to popular demand, Winter Glow’s famous dog-friendly Santa meet-and-greet experiences will return in 2024. Plus, it remains the only festive event in the West Midlands that welcomes dogs to its light trail, with furry friends invited to join on opening weekend and any weekday booking.
